Profile

Creative, versatile and technically astute, I have over nine years’ experience working in both print and online media and a strong track record of taking projects from initial concept through to completion. I am looking for a challenge and the opportunity to extend myself.

Skills

  • A motivated individual and team worker, I have strong organisational skills with the ability to manage budgets and workflows, prioritise and meet objectives.
  • Highly literate and well read with excellent English writing, spelling, grammar and sub-editing skills. Aussi, je peut parler Français.
  • Careful attention to detail with the capacity to encompass the broader view.
  • Quick learner with an inquisitive, practical approach.

Online

  • In-depth and up to date understanding of specific issues involved in generating written, graphic and interactive content for digital platforms.
  • Background working with campaigns for consumer oriented, membership and registration based websites.
  • Practical knowledge of software packages, coding languages and online analytics and optimisation tools.
  • Experience building web presence using community and networking sites.

Print

  • Collaborate with writers, editors and business development to generate relevant and compelling marketing and communications material.
  • Experience creating written and graphic content for a range of printed collateral including magazines, advertisements, direct marketing and exhibitions.
  • In-depth knowledge of current print software, production techniques, technologies and trends.

Branding

  • Record of working with well-known and established brands to create original promotional material that reflects brand values.
  • Interpret and develop existing guidelines to evolve brands while retaining a core visual presence.
  • Originate concepts for logos and brand identities for use across a range of conventional and new media.

Skills

Essential

Fluent

/10

 

Capable

/10

Photoshop

9

 

Dreamweaver

6

Illustrator

9

 

Flash

7

InDesign

9

 

ImageReady

6

Fireworks

9

 

HTML

6

Acrobat

9

 

CSS

6

Quark XPress

8

 

MS Office

6

Macintosh

9

 

Windows PC

6


Experience

Edition, London

Designer
May 2002 – present
Permanent to freelance

  • Collaborated with journalists, editors and client marketing teams, employing and expanding established brand guidelines to develop an array of on and off-line communications materials.
  • Worked with clients and web developers to deliver creative, effective websites and build strong internet presence using blogs and social networking sites.
  • Originated design concepts and presentations for new and existing clients.
  • Designed and prepared print-ready artwork for a vast range of publications.

City Literary Institute, London

Computing tutor
October 2003 – July 2006
Part-time

  • Developed and taught a short course on basic web design to adult students.

keen.com, London

Designer
October 2001 – March 2002
Contract

  • Designed and developed a series of targeted html emails for use in a segmented customer relationship marketing (CRM) campaign for subscription website.
  • Designed and managed production of a range of on and off-line marketing collateral to promote UK brand.

beenz.com, London

Web designer
October 2000 – July 2001
Contract (renewed)

  • Collaborated with brand and marketing managers to promote the beenz brand across a range of platforms including trade exhibitions, direct marketing, advertising and email campaigns of membership based website.
  • Liased with subsidiary offices in Europe, US and AsiaPac to develop culturally appropriate materials while maintaining brand consistency around the globe.
  • Worked with a team of two developers and another designer to complete re-design of global beenz.com website.
  • Responsible for concept, design and story-board of homepage and registration.

peoplesound.com, London

Web designer
August 2000 – October 2000
Contract

  • Collaborated with writers on animated flash banner campaigns to promote main website and encourage user registrations.
  • Sourced photography and created original illustrative elements to create a suite of over 25 signature masthead banners targeting different audiences and genres within the European website.
  • Worked with developers to streamline registration process, including design of new pages and graphics.

Positive design, London

Junior designer
July 1999 – August 2000
Permanent

  • Responsible for website design, liaising with clients and developers to plan and develop websites for public and private organisations and Positive’s own website.

  • Assisted with design and production of a wide range of printed materials.

Education

Introduction to screenprinting
London Printworks Trust, London UK
August 2006

Introduction to sub-editing
National Union of Journalists, London UK
July 2005

Professional Diploma in Fashion Design & Technology
London Centre for Fashion Studies, London UK
January 2004 – June 2005

Bachelor of Fine Art, Major in Fine Art, Honours
Nova Scotia College of Art & Design, Halifax, NS, Can
January 1997 – May 1999
University of King’s College, Halifax, NS, Can
September 1994 – January 1997

High School Diploma, Honours
Balmoral Hall School, Winnipeg, MB, Can
September 1980 – June 1994

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